Ronak Kothari is the founder of RONKOT, a full-service digital marketing agency.
According to a report by Zippia, 71% of small businesses have their own branded website. Also, the report mentions that the biggest benefit of having a website is small business discovery using the internet by 85% of people.
A well-built and designed business website is the foundation of a good web presence for contractors. In addition to getting in front of potential clients, a website is the best place to showcase your strength, past projects, and work portfolio.
Contractor website development involves choosing an attractive design template, taking care of how each element looks, and ensuring an on-par user experience. It’s the first impression your visitors and potential clients will have of you.
Thus, it’s a must for contractors to have a website in place to attract as many leads as possible. But before you get into that, let’s understand why a website matters for your business:
Why Does Website Design Matter for Contractor Businesses?
A Fundera report found that 92% of businesses believe having a website is highly beneficial and effective for their digital marketing. A custom-built, fast, and responsive website is a commendable way to attract more leads.
Since your website will be the first point of contact and interaction for customers with your brand, a poorly designed website will drive them away. This is because 38.5% of users form their opinion of a business based on the initial user experience and 38% will stop engaging if it doesn’t have an appealing layout.
These statistics prove that contractor web design and development matter greatly for taking your business to the next level. Also, websites have a vital role to play in local SEO improvement for contractor businesses. Here’s how you can do so:
How Contractors Can Attract More Leads With Professional Web Design
1. Enhance How Your Website Looks
Just as how looks matter in dating, it matters quite a bit when designing a website. The more elegant a website looks, the more highly people will think of your brand. They’ll sort of associate the quality of your work with how impressive your website looks.
Thus, you must put a great emphasis on the looks of your website design for construction companies. Here’s how you can improve the looks of your contractor website:
- Use attractive colors: The right color pallet choice will help draw enough attention and stop visitors from clicking away from your site. However, you don’t want to go overboard to gyrate the opposite effect in hopes of standing out.
- Typography: Fonts used on your website should be properly sized, match the layout theme, and provide ease of readability.
- Animations and Media: Utilize micro-animations and media files like photos or videos in your website layout for an improved look and feel.
- Layout Templates: Clean layout with clear navigation helps better your website structure and page elements.
2. Keep Mobile Devices In Mind When Designing
A mobile-first contractor website development is critical for offering a hassle-free experience no matter the device or browser used. Incorporating this is a no-brainer of course because the latest Page Experience Update from Google also promotes mobile-friendliness.
Here’s how you can improve the mobile-friendliness of your contractor website:
- Choose Mobile-Friendly Templates: Select a template that’s already optimized and easily adapts to any device screen size and resolution for a better viewing experience.
- Optimize Large Content: Another way to improve mobile-friendliness is to optimize and compress your large content such as videos, images, or large text blocks.
- Avoid Text-Blocking Popups: Popups especially on small screens that block essential text information makes your website undesirable. Consider avoiding them when web designing for contractors, especially for mobile devices.
- Speed Up Your Website: You can use Google’s Mobile testing tool or PageSpeed Insight for finding bottlenecks. Resolve them to improve the website’s speed, interactivity, and stability for mobile devices.
3. Implement User-Friendly Navigation
Implementing user-friendly navigation is easier said than done. It’s one of the vital and most stressed contractor website design elements. People or potential clients visiting your website aren’t doing it for fun, they have a specific motive and it’s to learn more about your services or projects.
Regardless of the reason, it should make it easy for them to accomplish whatever they were expecting. Here’s how you should design your contractor website’s navigation:
- Divide your primary categories and make them accessible from all your website pages.
- Make them clickable even with the drop-down menus for sub-categories
- Ensure navigation titles are accurate to give users an idea of what it should look like.
- Lastly, keep your navigation consistent and should promote ease of use regardless of how and where it appears.
4. Write Website Copy for Ideal Client as a Hero
While writing a website copy for your contractor website, you must aim to make your website visitors the hero of the story. If you think in human psychology terms, you are more likely to appeal to a mass audience.
Generality in your website content and a copy is rarely persuasive and doesn’t trigger an emotional response. Here’s how you can effectively do so:
- Write a compelling story everyone can resonate with and persuades them to take action
- Write it from a second-person perspective using words like ‘You’, ‘Your’, and others
- End your story to a high note that triggers an action
5. Showcase Your Work with Image/Video Gallery
Nothing is more persuasive than the high-quality construction project images and videos included in your contractor website design. It’s a place where you get to showcase your expertise and past projects. Here’s an example from Texas Building Contractors:
The wise use of this powerful element would add charm to your contractor website development. Here’s how you can utilize it on your contractor web design:
- Click before and after photos and videos
- Give a tour of your construction projects in videos
- Avoid using stock images
- Hire a professional photographer and videographer for high-quality images.
- Dedicate a section for image and video gallery
6. Define the Next Step of Your Marketing Funnel
Let’s say your contractor website design is complete. Visitors have started coming in; they are reading your copy and seeing your work. But what’s the next step? What follows after they go through all the materials and are impressed with your work? How do they contact you?
Defining what’s next in your funnel is very important for converting the leads that you have already attracted. Here’s how you can design the next step of your website marketing funnel:
- Integrate contact forms at the end of each page along with a dedicated page for ‘Contact Us’
- Add CTAs that show what’s the next step they can take to reach out to you
- Make your business number or email ID easily accessible for visitors to reach out to you
7. Remove Clutter and Make it Responsive
Another important home builder website design element is removing any clutter that hinders the user experience. Pages crowded with too much text and images make it hard for audiences to know what exactly is the next step.
They lose track of where they want to go and find what they need. Also, if your website isn’t responsive and takes a long to load, the average user will abandon it instantly. Be it from desktops, laptops, tablets, smartphones, or any other device, it should be effortless for them to visit your site.
Doing so further helps improve your website’s SEO and boost Google SERP ranks. Here’s how you can overcome this challenge:
- Focus on small, constant improvements to make your website functional
- Find and optimize elements that make your website sluggish
- Make changes like breaking paragraphs, using text sparingly, and others that improve the user experience
- Adopt a minimal web design concept for your website to not overwhelm your website users
8. Make it Super-Handy to Access Complete Project Information
Potential clients who want to get to know more about your company or the projects that you have completed should be able to access all the necessary information easily. Doing so will help them to gauge your expertise and see if you are the right contractor company for them or not.
Another benefit of doing so is it invites potential clients who get impressed by your work and awards you their construction project. Here’s how you can address this contract website development element:
- Create a dedicated portfolio page for completed or ongoing projects
- Include as many details as possible for prospects to see your work
- Create brochures or add your past project details to your ongoing project brochures
- Write blog posts or start content marketing to attract even more client base
9. Don’t Forget About the Client Testimonials
The best way to instill trust in your prospective clients is by showing what your past clients have said about you. Client testimonials are the #1 trust badge that can drive more conversions from your contractor website.
Further, they serve the purpose of communicating how well your past clients have benefited from your services. Thus, consider designing a dedicated section on your construction website for client testimonials only.
Here’s why you should showcase client testimonials:
- Build trust and credibility for your contractor business
- Attracts more leads and demonstrates value to your prospective clients
- It’s another way to showcase your expertise from the words of your past clients
Website design and development is the most vital aspect for your contractor business to flourish. Choose a contractor web design process that appeals to your users and offers an impeccable experience. Focus on key elements as described here to attract more leads for your business.
Follow the actionable tips provided in this article when starting your contractor website development project. If you need more guidance and experts on small business website design and development, the Ronkot team is just a phone call away.
At Ronkot, our team of capable web designers and developers have the necessary experience and expertise to build an elegant, functional, and responsive website for construction companies.
Get in touch with us to consult our experts on the subject and get a cup of coffee on the house. That said, see you till the next!