Ronak Kothari is the founder of RONKOT, a full-service digital marketing agency.
Staying up to date with the latest SEO (Search Engine Optimization) trends is an excellent way to get ahead of your competitors, and launch a successful marketing campaign. The following are the top SEO trends for 2020.
The recent developments in artificial intelligence are significant in regards to the evolution of SEO. Machine-based search algorithms are capable of providing users with search results that are the most relevant to them. BERT is an algorithm released by Google that gives them a clearer understanding of how to comprehend the context of individual words.
It is becoming more common for people to primarily browse the internet using a mobile device. So, your website should be capable of providing a format that is suitable for mobile device usage. You can accomplish this goal more easily if you first build your website around mobile devices and then make it compatible with other media.
Growing a Youtube Channel
Youtube is currently the second most popular search engine behind Google. Growing a Youtube channel that is associated with your brand is an excellent way to improve your SEO. Visual media is becoming increasingly popular, and uploading videos can provide users with a sense of your brand personality.
Having partnerships with popular social media influencers is a great way to gain more exposure for your brand. They already have a massive base of users built up that may be more likely to trust the brands they are promoting. Their promotion can often be much more effective than traditional forms of advertisement.
Increasing Website Security
As the internet and technology continue to evolve, so do people who are looking to find new ways to exploit others online. User safety is one of the most important aspects of a positive website user experience. Data from users can become compromised, and it is essential that you ensure the protection of this data. There will still be vulnerabilities online, but security measures are continuing to adapt as well.
The definition of proper SEO will continue to change as more features are added to the way that search engines operate. Adapting to these changes and staying on top of the latest trends can increase your chances of launching successful marketing campaigns. For more information about SEO trends for 2020, contact us today.