Ronak Kothari is the founder of RONKOT, a full-service digital marketing agency.
Are you getting the number of expected visitors? Are your visitors finding what they came looking for? Are you providing sufficient information to convert your visitors to buyers? What is doing well, and more importantly, what is not?
Monitoring and evaluating your website’s performance is vital to the life of your website, and of course, to your internet marketing. You need to know what is going on deep within the pages of your website so you can make any necessary changes and optimize performance. To do that, you are going to need a little help.
Fortunately, there are plenty of tools available for you to monitor your site, gather data, evaluate performance and make improvements where necessary.
Here is a list of the top SEO tools you can use to monitor and evaluate your website.
HubSpot is an excellent source of information for maximizing the potential of your website. HubSpot offers tools for monitoring and measuring how your website is doing, as well as providing tips and techniques for improvement and optimization.
Primarily a hosting platform, DreamHost offers many powerful tools and resources for making the most from your website. DreamHost’s Knowledge Base covers website optimization from top to bottom and everything in between.
Mention takes a different approach by monitoring what is being said about your brand across the internet. It lets you know what users think about you. With this valuable information, you can fine-tune your website to make sure that you are reaching your intended audience and giving them exactly what they are looking for.
DashThis gathers all the data you need and brings it all together in easy-to-read, easy-to-understand reports. DashThis takes the pain out of searching for data, gathering the right data and creating reports that actually provide you and your team useful, actionable, information. Your website is your “front door” to the internet, the platform you depend on to promote your business and sell in the digital world. So much takes place “behind the scenes” of the internet, unknown to you unless you know where to look. These top SEO tools can help you find that vital information and put it to use optimizing your website and enabling it to perform at its best for your business.