Customized email marketing strategy
Whether you are a B2B or a B2C company, email marketing is one of the most powerful tools to drive sales for your business. In fact, it is estimated that by 2023, almost half the world’s population will be using emails. What better way to reach and engage with your customers?
Behind every successful business, there probably is a winning email marketing strategy. Your readers are probably going through their email inboxes every day. Without a strategic email marketing approach, your emails might straight-up land in the trash, or worse, your readers may unsubscribe.
Also, there is no one-size-fits-all email marketing strategy that works for every business out there. It is crucial that your email marketing strategy be customized to your offering, goals, and buyer personas. This is where our expertise lies.
At Ronkot, we’ll help you not only devise a winning email marketing strategy for your business but will also help you with creating drip campaigns, drafting email content, audience segmentation, and testing to achieve the best possible ROI.
Consultancy and Strategy
Starting with a winning email marketing strategy is crucial if you’ve decided to use email marketing as one of your primary lead generation or conversion mediums. Many factors go into developing a successful email marketing strategy, and it is essential that you take help from experts.
Email marketing veterans at Ronkot will work closely with you to develop an email marketing strategy that best fits your goals and your audiences’ needs. We’ll also advise your team and guide them through the implementation of the email marketing strategy in order to achieve the highest possible ROI.
What You’ll Get:
- Analysis of how email marketing fits into your marketing campaigns.
- A detailed email marketing plan that will help you get closer to your business goals.
- Recommendations and guidance from email marketing experts on the implementation of the email marketing campaign, and steps to boost open and click-through rates.
Building Email Lists
Before driving a successful email marketing campaign, it is important to build an email list full of prospects who are most likely to convert into your customers. There are numerous ways to generate leads, capture their email addresses, and build an email list.
With the help of the email marketing team at Ronkot, you can build a highly qualified email list within a short span of time. We’ll help you optimize your lead generation strategy, content creation, opt-in form creation, and landing page optimization to help you build effective email lists.
What You’ll Get:
- Blog posts and content upgrades that urge users to sign up for your email list.
- Effective lead magnets such as ebooks, white papers, case studies, etc.
- Optimized landing pages and opt-in forms.
- Recommendation on email marketing tools that you can use to build email lists and create targeted campaigns.
Email Content Creation
The content of your email is the real meat that will eventually urge your leads to convert into customers, urge customers to upgrade to premium products, or any other goal that you intend to achieve using your email marketing campaigns.
The emails you send out, be it informational newsletters, promotional emails, cart abandonment emails, or any other type of email, should be an amalgamation of your brand voice and identity and speak directly to your customers. Ronkot’s copywriters will draft compelling email copies that will fit your exact needs.
What You’ll Get:
- Compelling email content that hits the right spot and urges your customers to take immediate action.
- Email content creation that serves different goals and helps you connect with buyer personas.
- Email template designs brainstormed by our strategists and designed by our graphic designers to perfectly complement your email content.
Segmentation and Automation
The content of your email is the real meat that will eventually urge your leads to convert into customers, urge customers to upgrade to premium products, or any other goal that you intend to achieve using your email marketing campaigns.
The emails you send out, be it informational newsletters, promotional emails, cart abandonment emails, or any other type of email, should be an amalgamation of your brand voice and identity and speak directly to your customers. Ronkot’s copywriters will draft compelling email copies that will fit your exact needs.
What You’ll Get:
- Compelling email content that hits the right spot and urges your customers to take immediate action.
- Email content creation that serves different goals and helps you connect with buyer personas.
- Email template designs brainstormed by our strategists and designed by our graphic designers to perfectly complement your email content.
A/B Testing and Optimization
Email marketing largely depends on human psychology, which is highly unpredictable. Due to this, you may not always get the desired results that you expected from your campaigns. The best way to eliminate this uncertainty is through extensive testing of your emails.
A/B testing can be one of the most effective ways to achieve the highest possible open rates, click-through rates, and ROI from your emails. This type of testing involves varying different elements of email marketing campaigns to land on a strategy that brings you the best possible results. Ronkot’s email marketing experts will run extensive A/B tests on email campaigns and optimize them to help you drive more sales for your business.
What You’ll Get:
- Thorough A/B testing of your email campaigns.
- Optimization of email content, CTAs, designs, subject lines, timings, etc., to achieve the highest possible ROI.
Analytics and Reporting
Running email campaigns without analyzing the data and consistently improving the metrics may as well be a waste of resources. It is essential that you measure the performance of your email campaigns by tracking important metrics, identify any loopholes that may be holding you back, and take effective action to remove these loopholes.
Ronkot’s email marketing services include analysis of your campaign performance and monthly reporting to show consistent improvement in email marketing metrics.
What You’ll Get:
- Tracking of essential email marketing metrics to gauge campaign performance.
- Monthly reporting on these metrics to show improvement month on month.
- Consistent testing and optimization as an effort to improve the set metrics of your email marketing campaigns.
Why should you trust Ronkot for your email marketing needs
There are countless agencies offering email marketing services. So why Ronkot? It’s simple
Our Happy Clients
Ronkot Design, LLC is an innovative marketing team that will help grow your company with their unique design implementations, forward thinking and knowledge in the digital world of marketing. Ronak Kothari, their Creative Director, was professional, highly attentive and always eager to please. If you want a fresh new look and quality results, I highly recommend the Ronkot Design team.
Heather O'Brien
EasycoveOur website was 110% customized to our organization. I believe this is what makes Ronkot Designs so different and unique. There are many companies that can build a beautiful website, but it has to function for your business and your customers or you will end up on the Groundhog’s Day cycle like we have experienced. If you are looking to break the cycle, look no further than Ronkot Designs.
Amy Powell
Metroport Meals On WheelsRonkot Design can handle any of your graphics needs. They put together our website, printed materials and business cards. After meeting with their team, I will not work with anyone else. Good Job Guys!
Frankie Morris
Bone SolutionsIt has been a pleasure to work with Ronak and his team. They have exceeded our expectations every time, from delivering projects before promised to understanding the message we want to convey. We will continue to use Ronkot Design for all of our marketing needs.
Colleen Robichaux
LVRThe US India Chamber of Commerce DFW highly recommends Ronkot Design. We have been extremely satisfied with the services that they have provided to the Chamber for several of our events including poster, flyer and brochure designs. The RonKot Design team is able to understand the needs and requirements of every individual project and deliver it in a very timely manner. We are expanding our use of their services.
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