Ronak Kothari is the founder of RONKOT, a full-service digital marketing agency.
If you own an HVAC business and still haven’t taken it online, you’re simply losing out on countless business opportunities.
Also, if you do have a website for your HVAC business but the design is outdated, it is likely to be doing more harm than good to your business.
You see, 38% of consumers stop engaging with a company’s website and leave if they find either content or layout to be unattractive.
A Stanford research also discovered that 75% of consumers make judgements about a company’s credibility based on its website design.
Put it simply, a website nowadays directly serves as a window into how a company operates. So, it must exude credibility in every possible way.
Now, if you’re wondering how to go about creating the best HVAC website for your business, we’ve got you covered.
In this post, we have revealed seven crucial HVAC website design elements that will help to make a first good impression on your website visitors & convert them into customers.
7 Crucial HVAC Website Design Elements for Converting Visitors into Customers
In order for your HVAC web design to turn visitors into customers, it needs to have the following design elements.
1. User-Friendly Design & Layout
As discussed earlier, people judge your company based on your website design. So, it’s critical to keep everything user-friendly.
In other words, you should provide them with a good-looking layout and easy-to-follow navigation along with only the key information your potential customers may need to make a purchase decision.
Most importantly, the homepage of your HVAC website should include information about:
- Who you are
- Services you offer
- Areas/Cities you serve
- How to contact you
- Customer reviews & testimonials
Making your website mobile-friendly is absolutely essential to convert maximum visitors into customers.
This is mainly because more than 50% of traffic worldwide now comes from mobile devices. Therefore, it is essential to make sure that your HVAC website looks good on all devices.
Ideally, navigation must be easy, texts & buttons should be large enough to read and click, and the overall design should look as good as it does on a desktop.
All in all, if your HVAC website design is not mobile-friendly, you will most certainly lose out on many leads.
3. Highlight Contact Information
The contact information of your business must be instantly visible to your potential customers as soon as they land on your HVAC website. This is especially important for people who are in a rush.
You should highlight your contact number at the top right of your website’s homepage. Placing your contact number in such a prominent position shows that your company is ready to schedule the service over the phone.
In addition, you can even consider making the header fixed along with the contact number so that it never leaves your potential customers’ sight, increasing the chances of getting more leads.
4. List the Services You Offer on the Homepage
Apart from the contact information, potential customers often want to see if you provide the HVAC services that they need.
Now, most HVAC companies create a dedicated HVAC landing page to list each service that their potential customers can navigate from the header menu. However, since HVAC customers are sometimes in a rush, it’s best to list the services you offer on the homepage of your website.
Adding a clear list of core services you offer on your website’s homepage will help your prospects to quickly glance through and decide if they want to learn more about it in detail or not.
5. Add Reviews & Testimonials
Reviews & testimonials drastically boost your credibility as they show your prospects how well you treat your customers.
According to a study by KPMG, 55% of consumers search for online reviews and testimonials before making a purchase.
So, if you’ve received any kind of positive feedback from your previous customers, don’t shy away from showing them off on your website.
In case you have received negative feedback, here’s how to respond to negative reviews in the best way.
6. Provide an Appointment Booking Form
If you want to convert maximum visitors into leads, consider adding an appointment booking form on your website. An appointment booking form will instantly speed up your sales process by generating more HVAC leads for your business.
Besides this, the appointment booking form provides your customers with a convenient way to request new work without calling. As for your business, the appointment booking form helps to quickly create a quote as you’ll already have all the information you need.
You can even take this to the next level and add the appointment booking form on all your individual service pages. You see, some of your service pages might outrank your homepage in search results if you have done SEO for HVAC the right way.
This usually happens when a visitor specifically searches for “AC Replacement” or “Ventilation Services” in the search engine and lands on that specific service page instead of the homepage of your website.
So, by adding the appointment booking form to all your service pages, you’ll increase the chances of generating more leads through them.
7. Link to Social Profiles
If you have an active presence on social media platforms such as Facebook, LinkedIn, Twitter, etc., you must add links to your social media profiles on your company’s website.
Social media platforms like Twitter not only serve as an additional customer support channel but also as an effective sales channel for an HVAC business. Plus, providing links to your social profiles will definitely help to extend your company’s reach and grow your network on social media platforms.
So, if your business has active social profiles, make sure to add links on your website, preferably in the header of your homepage.
And there you have it!
These are the seven crucial HVAC website design elements you need to implement for converting your website visitors into customers.
Remember, your HVAC website is going to be the face of your business on the internet. And by adding these design elements, you can make that face more attractive and convincing in the eyes of your potential customers.
Therefore, make sure your HVAC web design has all the elements listed above to increase your chances of generating more leads from your website visitors.
Since building websites is so crucial in today’s age and day, you need an apt team of web designers like Ronkot. We have the necessary skills and experience to build high converting and elegant websites for small to large-scale businesses.
Get in touch with us to consult with our experts on the subject and get a lusicous cup of hot beverage from us.