Ronak Kothari is the founder of RONKOT, a full-service digital marketing agency.
In the world of marketing, landing pages are essential. Landing pages are the pages on a website that a user will find after clicking on an advertisement. A well-designed page can help your business’ online presence grow. But, before creating a landing page, you need to decipher your competition, your target market and your goal. Then, you need to decide on the specific type of landing page that you need. A reference landing page can provide additional information to the reader, while a transactional page provides contact information for those looking to make a purchase. Keep reading to learn about how to make your landing pages successful.
Headlines and Subtext
Headlines grab the attention of your audience. They need to stand apart from the rest of your landing page. Your headlines should be created with a larger font than the rest of your text so your readers will know the information you are about to share. Subtext can also be useful for this purpose. If you want your headline to be short and to the point, add a line of subtext as a way to better summarize your information.
Images or Videos
As most people are captured by an image or video, include at least one image on your landing page. It is helpful to include an image of the product that you are trying to sell. It helps people feel connected to you and your product. Having a creative visual will pique your audience’s interest.
The copy’s length should be short, yet still contain all of the vital aspects of your product or service. Copy that is short and to the point is beneficial, as your readers will not have long attention spans. Highlight the benefits that your product offers so your audience feels as though they cannot live without it.
Forms will enable you to gather names, email addresses and phone numbers. However, you may lose a user’s interest if the forms require too much information. They may also feel that you are infringing on their privacy. It is the best practice to only ask for the basic information that you need.
Social Media Links
You can use social media to help you expand your sphere of influence. Place links for your social media platforms wherever you can. You never know how many followers will discover you there!
A well-designed landing page is a great way to display your product or service. It is a direct approach to engaging with your audience and expand your growth. If you need help developing landing pages for your business, please us at 469.305.6538 or at firstname.lastname@example.org.