Top Tips for a Successful PPC Campaign for Your Local Business

Local businesses may find it tough to establish good online visibility.  With a tight budget, attracting the right audiences may seem more difficult. If you can relate to this, local PPC campaigns can help you improve your brand visibility, especially when you are operating with a budget. Like pay-per-click (PPC), local PPC refers to paid… Continue reading Top Tips for a Successful PPC Campaign for Your Local Business

Published
Categorized as SEO

8 Best Practices to Respond to Negative Google Reviews (Templates Included)

Having an online presence for your business has its ups and downs. While you want to leverage a Google business profile listing (previously known as Google My Business) to create a strong digital presence, negative public reviews can be an issue. It is vital to remember that reacting to negative feedback is tied up in… Continue reading 8 Best Practices to Respond to Negative Google Reviews (Templates Included)

Published
Categorized as SEO

Google My Business Is Rebranding to Google Business Profile: 7 Opportunities for Local Businesses

The digital presence of your business is incomplete without a Google My Business (GMB) listing. Lately, Google renamed its My Business to “Business Profile” to accommodate larger companies with multiple locations. With Business Profile, you can easily search your business name on Google Maps to quickly claim and verify the Business Profile linked to it.… Continue reading Google My Business Is Rebranding to Google Business Profile: 7 Opportunities for Local Businesses

Published
Categorized as SEO

11 Unforgivable Local SEO Holiday Mistakes Everyone Makes

The Christmas holiday season starts from Black Friday with billions of dollars worth of transactions about to happen. The National Retail Federation expects Christmas sales to increase between 8.5 percent and 10.5 percent in November and December, amassing between $843.4 billion and $859 billion. Whether you are a small business or a big enterprise, implementing… Continue reading 11 Unforgivable Local SEO Holiday Mistakes Everyone Makes

Published
Categorized as SEO

The Ultimate List of Free Local SEO Tools for Small Business

Without a local search engine optimization (SEO) strategy, your online marketing efforts will fall flat. There is no shortage of SEO tools that offer low-cost solutions to improve and monitor your SEO efforts.  It is possible that you already use some of the popular SEO tools, such as Google Analytics, but there are many more… Continue reading The Ultimate List of Free Local SEO Tools for Small Business

Published
Categorized as SEO

Why Local SEO Is Important and a Simple Local SEO Checklist to Tick Off

Local search engine optimization (SEO) is all about boosting your local search visibility (specifically on Google) for a target audience located in a particular geographic area. If you serve customers locally — as a brick-and-mortar business or as a service provider — you must focus on improving your local search presence so more potential customers… Continue reading Why Local SEO Is Important and a Simple Local SEO Checklist to Tick Off

Published
Categorized as SEO

4 Ways SEO Makes a Difference for Restaurant Businesses

Statistics reveal that 32.8 % of users visit a local business after looking them up online. That’s about 1.5 billion visits every month. If people don’t find your business on the web, it is a missed opportunity to make a serious profit. However, the digital space is extremely crowded and competitive. It is not enough… Continue reading 4 Ways SEO Makes a Difference for Restaurant Businesses

Published
Categorized as SEO

5 Link Building Strategies for Professional Services Businesses

Link building is an excellent way to boost your search engine rankings. In fact, 63% of local SEO experts believe that link building has a massive impact on search engine rankings. However, the process of establishing a link-building strategy and then reaching out to people for getting backlinks can be pretty daunting. There are numerous… Continue reading 5 Link Building Strategies for Professional Services Businesses

Published
Categorized as SEO

Local SEO Strategies: 4 Tips That Will Help Your Business Generate Revenue

Research shows that 97% of people go online to find a local business. But that’s not all. About three-quarters of them visit a physical store within five miles. With people increasingly searching for “near me” services, it is time for local businesses to develop a plan to rank on the SERPs. However, it is only… Continue reading Local SEO Strategies: 4 Tips That Will Help Your Business Generate Revenue

Published
Categorized as SEO

How to Optimize Your Website to Rank Higher in Google’s Local Pack

Google is the world’s favorite search engine because it offers users the best results for their queries. It constantly strives to help them to surf the internet easily. This is why it regularly updates its algorithm.  Consider Google’s Local Pack. In 2015, Google cut down the 7-pack to 3-pack so that people could easily access… Continue reading How to Optimize Your Website to Rank Higher in Google’s Local Pack

Published
Categorized as SEO