Rubcorp Distribution LLC provides rubber surfacing training, support, and distribution in the North American region and also for various non-domestic customers across the globe.
As high-performance installation and distribution partners, they strive to improve job site productivity and increase contractor opportunity by earning a dominant market share in the rubber surfacing industry.
Rubcorp approached us with a goal to completely revamp their website and make it stand out in the hyper-niche and competitive market they operate in.
Along with the website, they wanted us to handle all their digital marketing as they were keen to make their mark as a superior brand in the rubber surfacing industry and grow their business organically.
As a fairly new brand, Rubcorp was keen to leverage the value we bring to the table in terms of establishing their online superiority by executing an immaculate website redesign and strategic, result-oriented digital marketing.
As a full-service digital marketing agency, we sat down with Rubcorp’s management team to define a success plan aimed at making their target audience comfortable with the brand’s past work experience, quality levels, etc., and driving more traffic to their website via digital marketing.
With the right blend of website design, SEO, content marketing, and content management, we achieved the desired results and in a timely manner.
We also played an active role in helping them define a strong brand and market positioning to make their visibility better than their top competitors.
Search Engine Optimization
Once we completed their website redesign, we immediately started their digital marketing campaign—which included everything from optimizing their website from a technical SEO standpoint to creating a ton of quality content based on a monthly editorial calendar and acquiring some juicy backlinks from authoritative and high-quality websites.
As a result of all the combined efforts, Rubcorp realized a remarkable bump in their organic traffic—a growth of over 900% within just 8 months of our partnership. And from zero keywords ranking on Google, they started ranking for more than 1800 keywords.