Metroport Meals On Wheels home-delivers noon meals Monday-Friday in three counties.
More than a meal: Most MMOW home-delivery participants are homebound. For many, the visit from an MMOW driver may be one of the only interactions they have with another person in a day. Receiving meals reduces isolation in addition to hunger.
Also, family members who are far away or work during the day report that they have peace of mind if a volunteer is checking in on their loved ones when they are unable to do so.
Metroport Meals On Wheels approached us with a goal to completely revamp their website and make it stand out in the hyper-niche market they operate in.
Along with the website, they wanted us to handle custom map design and migration of their hosting to keep up with their increasing website traffic. They also wanted us to develop custom social media plugins and take care of a few other marketing and branding experience improvements to match with their website’s overhaul.
Being a locally known and household name in Texas, MMOW was keen to launch a website that matched with their mission, vision, and what they aspire to be as a community to serve the people in need.
As a full-service digital marketing agency, we sat down with Metroport Meals On Wheels management team to define a success plan aimed at giving a brand new look to their website along with overall optimization in their ongoing branding and marketing campaigns.
We also played an active role in helping them improve their branding so as to make their visibility more authoritative.
Here are a few areas we helped MMOW succeed in:
Custom web design & development
Custom signup fields and integration for donations through Stripe
Brand exposure retention
Event management placements
Custom map design built for instant responsiveness
Hosting account migration and compatibility
Custom social media plugins
After completing their website redesign and optimizing their overall branding, we saw a significant improvement in their online brand visibility.
Overall, MMOW saw a decent increase in their organic search and social visibility thanks to the revamped experience we presented that was tailored to their target audience.