Antenna Products has been designing and manufacturing antennas and antenna systems for military and defense, government, aviation, transportation, and wireless infrastructure industry segments.
With over 70 years of real-world experience and ISO 9001:2015 certified manufacturing, they supply high-quality antennas for a broad range of applications including communications, navigation, RFID, and machine-to-machine (M2M) networking.
Antenna Products approached us with a goal to completely revamp their website and ensure their SEO value doesn’t get lost during the migration process from the old website to the new one.
Along with the website revamp, they wanted us to handle their website’s daily maintenance, logo design, landing pages, custom marketing material, email marketing campaigns, and generate leads through organic and paid channels.
Looking at the competition and the already established market segment, Antenna Products wanted to approach their campaign professionally and ensure they don’t lose the competitive advantage that they developed over the years.
As a full-service digital marketing agency, we sat down with Antenna Products’ management team to define a success plan aimed at making their target audience comfortable with the brand’s track record, quality levels, etc., and driving more traffic to their website via digital marketing.
Besides growing visibility, their primary concern was that they do not lose their existing organic traffic value in the migration planned after the redesign.
With our SEO expertise, we ensured that after completing the redesign, their URL structures, title, meta description, content, internal links, 301 & 302 redirects, and other important on-page SEO factors were on point which allowed the website to retain its traffic after the migration. We also played an active role in helping them design a logo, custom marketing collateral, and run their lead generation and email marketing campaigns.
Custom marketing collateral
Email marketing campaigns
Once we completed their website redesign, we immediately started planning for the website migration and launch campaign. Our goal was to ensure that even if Antenna Products lose a little traffic during the initial 4-6 weeks post-migration, they should regain it after Google recognizes and indexes their new website.
As a result of all the combined efforts, Antenna Products did not lose any organic traffic. In fact, they saw a 60% increase in traffic after we had taken care of all the important on-page and technical SEO factors during the migration. This traffic gain was without any additional digital marketing activities being carried out. And from 1,800 keywords ranking on Google, they started ranking for more than 3,500 keywords.