Digital marketing keeps evolving. There are changes in the industry every single day, and over time, these changes make an impact. Here are the current top trends in digital marketing.
Facebook May Have Reached its Peak
According to a study done by Forbes, 41% of Facebook users are over the age of 65. This statistic shows that Facebook is no longer the king of social media. While the platform is in no way struggling, it is obvious that it is losing popularity with younger demographics. Visual, interactive platforms like Instagram, Snapchat and TikTok have grabbed the attention of the younger population.
This change may have something to do with the Facebook data breach scandal in 2018. After this incident, Facebook lost some of its credibility and people expressed frustration with Facebook’s political propaganda, fake news and cyberbullying.
It affects digital marketing because the people in this industry will be less likely to use Facebook for certain campaigns. If digital marketers need to focus on the younger population, they most likely will not use Facebook to target that audience.
Chatbots are the New Customer Service
Chatbots are artificial intelligence (AI) software that can communicate with users and assist them online. For example, if you go to a website and need help with a product or service, you can “chat” with a chatbot through a text window, where you will be able to type your problem or concern and the chatbot will answer with a solution. Over time, the system has collected data that will help AI learn more about customers, making it possible to improve the system.
Email is More Personalized
Email remains to be a vital form of communication across the board, with billions of people still using it for commercial, industrial, legal, scientific and academic purposes. Email marketing is changing and growing, as generic marketing emails are not as effective anymore. Now, emails must be more personalized to generate a response in the reader. For example, many digital marketers are including videos in their emails, and including follow-up personalized emails to remind the reader about the product or service. This technique has shown to be much more effective than short, vague emails that are blasted to thousands of people.
As 2020 comes to an end, there will be plenty of new digital marketing trends to keep up with. In this ever-changing industry, it is vital to understand these trends and how they can affect society. For more information about these and other digital marketing trends, contact us today!