Digital marketing keeps evolving. There are changes in the industry every single day, and over time, these changes make an impact. Here are the current top trends in digital marketing. Facebook May Have Reached its Peak According to a study done by Forbes, 41% of Facebook users are over the age of 65. This statistic shows that Facebook is no…
Successful businesses are built on the quality of their offerings and the richness of their relationships with customers. Developing a brand is critical to fostering those relationships and connecting with your audience on deep symbolic and emotional levels to build trust. Your brand is what defines the essence of your business. It displays your values, competitive advantages and business “personality.”…
As a business owner, one of the most crucial elements of your success is marketing. However, while you may understand the value of good ads and copy, how can you be sure that you’re investing in the right materials? In many cases, putting too much time, effort and money into the wrong marketing plan can be worse than not doing…
The global health crisis has fundamentally changed the ways many industries operate. The marketing industry, in particular, has faced some unique challenges and obstacles due to stay-at-home orders. The following information shows the importance of digital marketing during uncertain times. Rise in the Use of the Internet The rise in the use of the internet and social media is a…